BFSI

HDFC Bank Millennia Card — HNI Mall Catchments

HDFC Bank | Delhi · Mumbai · Bengaluru · 8 weeks

4.4M

Estimated reach

25M

Impressions

12.8%

Engagement rate

Objective

Premium card sign-ups

Formats

Standee · Lift Branding · Pillar Branding

Outcome

42,000 high-value applications

Targeted standees and lift branding in HNI catchments drove point-of-purchase decisions among affluent shoppers.