All work
FMCG / Beauty
South-India FMCG Domination — 80+ Spots in 30 Days
Lakmé | Bengaluru · Chennai · Hyderabad · Kochi · 4 weeks
9.2M
Estimated reach
46M
Impressions
8.4%
Engagement rate
Objective
Trial and awareness across Tier-1 South Indian malls
Formats
Backlit · Pillar Branding · Standee · Escalator Branding
Outcome
320,000 product trials and 38% follow-on store visits
Synchronised pillar + escalator branding across Lulu Kochi, Phoenix Marketcity Bengaluru, Sarath City Hyderabad and Express Avenue Chennai created an inescapable festive presence.