All work
Automotive
Tata Punch.ev Launch — Mumbai · Bengaluru · Hyderabad
Tata Motors | Mumbai · Bengaluru · Hyderabad · 6 weeks
13.5M
Estimated reach
84M
Impressions
6.1%
Engagement rate
Objective
Premium launch with test-drive bookings
Formats
Atrium Space · LED Screen · Facade · Barricade Branding
Outcome
11,200 test-drive bookings in 42 days
Cinematic atrium displays at Phoenix Palladium Mumbai, Inorbit Malad, Phoenix Marketcity Bengaluru and Sarath City Hyderabad turned curious shoppers into qualified leads.