OTT / Entertainment

JioHotstar Originals — Festive Mall Takeover

JioHotstar | Mumbai · Bengaluru · Delhi · Kolkata · 3 weeks

19.8M

Estimated reach

121M

Impressions

4.7%

Engagement rate

Objective

Series launch awareness

Formats

LED Screen · Backlit · Dropdown · Facade

Outcome

#1 trending show on launch weekend

A 12-mall coordinated DOOH rollout primed audiences with cinematic key-art presence on the highest-footfall surfaces in each city.